About DowntoEarth

Our journey towards creating a cleaner, greener world through sustainable cleaning solutions.

Our Story

Founded in 2020, DowntoEarth was born from a simple belief: effective cleaning shouldn't come at the cost of our planet's health.

Our founders, a team of environmental scientists and concerned parents, were frustrated by the lack of truly effective eco-friendly cleaning products on the market. They set out to create detergents that would clean as well as traditional chemicals while being completely safe for families and the environment.

After years of research and development, we've created a line of products that proves you don't have to choose between effectiveness and environmental responsibility. Every bottle of DowntoEarth detergent represents our commitment to a cleaner home and a healthier planet.

50,000+

Happy Customers

5 Years

Research & Development

Green environment

Our Mission & Values

Everything we do is guided by our commitment to sustainability, effectiveness, and family safety.

Environmental Stewardship

We believe in protecting our planet for future generations through sustainable practices and eco-friendly formulations.

Family First

Every product is designed with families in mind, ensuring safety for children, pets, and those with sensitivities.

Quality Excellence

We never compromise on effectiveness. Our products clean as well as traditional detergents, if not better.

Meet Our Founder

The passionate individual behind DowntoEarth's mission for sustainable cleaning.

Karim Hamandi

Founder & CEO

"Removing things that make you sick"

Karim is deeply passionate about health and wellness, believing that what we bring into our homes should heal rather than harm. His primary focus is on identifying and eliminating harmful chemicals from everyday products that can negatively impact our health and wellbeing. Through DowntoEarth, Karim is committed to creating cleaning solutions that not only protect our environment but also safeguard the health of families by removing toxic substances from their daily lives.

Our Product Standards

Every ingredient and process is carefully selected to protect your health and the environment.

Biodegradable & Marine Safe

All our ingredients break down naturally and are non-toxic to marine life, protecting our oceans and waterways from harmful chemical runoff.

Plastic-Free Commitment

We minimize and eliminate plastic use in our packaging, offering reusable containers that reduce environmental waste and plastic pollution.

Chemical-Free Promise

SLS & SLSA Free
No harsh sulfates that strip natural oils and can cause skin irritation
Phosphate Free
Prevents water pollution and protects aquatic ecosystems
Chlorine Free
No toxic bleaching agents that can harm respiratory health
SLA Free
No synthetic lauryl alcohols that can disrupt natural skin barrier

Why this matters: These chemicals are commonly found in conventional cleaners and can cause skin irritation, respiratory issues, and environmental damage. By eliminating them, we protect both your family's health and our planet's ecosystems.

Join Our Mission

Be part of the movement towards sustainable cleaning. Together, we can make a difference for our planet and future generations.

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